BigCommerce is a popular Ecommerce solution for businesses that seek to establish an online storefront. As expected, many companies decided to use the BigCommerce platform for its effective functions and simple navigation. One should understand BigCommerce SEO if your store is based on BigCommerce which is acknowledged as the most potent Ecommerce platform of today.
As competition increases, the store owners need to make sure that their website is not only attractive to the eye but also easy for Search Engine Optimization (SEO).
SEO will further evolve for Ecommerce stores by the year 2025. All search engines have become smarter and are no longer only looking at the code of the site but also the experience that the customers using the site have. That is why if you desire your BigCommerce store to be ahead and ranked among the top search results, then you will have to look at other higher level tactics.
In this post, we will see the most relevant SEO issues that BigCommerce store owners experience in 2024 and some have experienced before. The following strategies will recommend how to enhance website ranking and increase traffic.
1. Mobile Optimization
When it comes to traffic in the last couple of years, the mobile traffic has been on the rise. By 2025, this will be more important than ever! Google introduced mobile-first Indexing, that means that the search engine checks the mobile version of your website first. There’s no way of telling how many potential customers you are missing out on, if you do not have a mobile friendly BigCommerce website.
Solution: Ensure mobile responsiveness-
With BigCommerce website design, one can access website themes that are compatible with mobile devices. Also, try to check its performance on several mobile devices to know how fast the site loads and how easy it is to navigate in the site. Make sure to optimize the site layout: optimize the text layout, the size and placement of buttons, and how images are displayed on a mobile device.
2. Site Speed
As it is widely understood and is one of the major concerns for most business people, site speed affects both the SEO and the user experience. Google will continue to prioritize fast loading websites and have already started penalizing websites that take time to load.
Solution: Optimize Site Speed-
Optimize and compress the images, reduce the server response time and enable cache to your browser. You should definitely utilize a Content Delivery Network in order to make your website fast regardless of a user’s location.
3. Content Matters
It implies that Google is now better at considering the context in which the words are placed. It is not possible to just push keywords to your articles and expect to get high ranks. Google cares more than the way you meet the query of your users and this is more important in Ecommerce websites.
Solution: Prioritize high-quality, relevant content-
When writing a blog post, or creating a landing page, it may be appropriate to look for clarity, relevance, and value. Target keywords that are likely to be used by customers searching for the specific product. Long-tail keywords are more unique and allow for lower competition as compared to general keywords.
Think about writing articles or blog posts about your products. For instance, if your business is in selling outdoor equipment, a good post to create could be “Top Five Equipment to take when going camping” and then, put some labeled links to your products. This will assist you in increasing your search engine optimization, and establishing your site as being an authority in your market.
4. Structured Data
Structured data is one of the ways that will help search engines in approaching your website. It will be more helpful in 2025 because it boosts up the enriched search results. This entails the showing of price details of products and customer reviews and ratings on the web page.
Solution: Implement schema markup-
BigCommerce lets you utilize the schema markup. But you must know how to use the tool properly. Add schema markup to products and pages that highlight such features such as availability, price, reviews. Not only will this boost your SEO potential, but it will also increase the likelihood of people clicking on your search results because it provides more data upfront.
5. User Experience
Google’s algorithm now pays a lot of attention to User experience or User Interface when ranking websites.
Solution: Improve User Engagement-
The other aspect that ought to be worked on with regards to user experience (UX) lies in the ease of designing websites on BigCommerce. Ensure that your navigation is visible and easy to understand and find, your checkout process is simple, and your pages are not too crowded. Your website should also be designed in such a way that it is easy to navigate and should also contain clear CTAs. Use the A/B testing to test different layouts and features to know what is suitable for them.
6. Backlinks
It is worth stating that backlinks are still extremely important for SEO today. They decide your website’s relevance and its position. It is more effective to have several high-authority links from trusted sites than to have dozens of low-quality ones to your BigCommerce site.
Solution: Create high-quality backlinks-
Whenever possible, focus more on getting links from websites, blogs, or influential personalities in the very own industry niche. This can be done in the form of, giving useful information, contributing articles or partnering with other bloggers.
Wrapping Up
BigCommerce SEO 2024-25 will be all about effectively responding to new changes in the digital world. But the fundamentals of which simply include the use of right keywords or even creating backlinks among others continue to hold. Choosing and implementing correct strategies will lead your BigCommerce site to gain more customers and more sales.
